Today, all businesses and brands are much more focused on what’s being said about them on the internet. This all includes online news publications all over the world. But manually tracking each and every news article related to your brand is just not feasible. You have to go through thousands, if not millions of new sources to find relevant articles. Sounds tiring right? And we haven’t even got to the part of analyzing them. Business organizations need a more effective and efficient way of tracking news sources such as a news API.
A news API makes it much easier to track news articles from your choice of publication or from all over the internet. You can scrape news articles mentioning your business, brand, product, or service from various reputable sources with ease.
A news API leverages NLP and machine learning to find and analyze news articles as per your query. This can help you identify what’s being said about your brand. You can then take the necessary measures in real-time depending on the type of news. If it’s something positive, you can use it for promotional purposes. If it’s something negative, you can take measures in real-time to avoid a PR nightmare.
What is a News API?
In layman’s terms, a News API is a JSON-based REST API framework that leverages machine learning and NLP (Natural Language Processing) to identify relevant news sources as per your predefined search criteria. You can track various news publications to identify news sources mentioning your brand. Just input the keyword related to your brand or product and let the API scrape all new articles mentioning those keywords. Furthermore, you can also extract all the scraped news sources in JSON format.
Now that you have a better understanding of what a news API is, let’s check out the most beneficial applications of a news API.
Applications of a News API
At present, many developers are generating in-built APIs to provide a hand to businesses to meet their demands. Moreover, businesses are concerned about customer satisfaction. So that the company gains value in the market. Eventually, their brand will have more clients and recognition by the time. Any business entity will provide quality services to its customers. Since they expect customers to stick by their services and the organization would come up with superior results.
Before you click on the payment method to purchase any news API. You should keep in mind to visit their site and check the list of applications they’ve for their customers to offer. At times the value of such attributes is less due to low expectations by the customers. Or those factors may not be much beneficial for the concerned client. Note that the characteristics of any news API mentioned should give quality factors that can be of your purpose as an individual or for your business. There are three main elements you should consider while selecting a news API. However, mainly news APIs cover these factors. So I’m presenting them to you.
1. Business Intelligence
Businesses are globally expanding each day. This has become possible due to machine learning and NLP (Natural Language Processing) technologies making it easier to access business intelligence. Therefore innovation is almost dependent on data found on the internet. Newsdata.io extracts news feeds from thousands of reputed news sources and publications all over the world. The extracted unstructured news data can then be easily structured so customers can make sense of it. You can easily access valuable insights from numerous news sources. Every day an incomprehensible volume of content data is generated on the web. Don’t you think it can create confusion? That’s why to make it look appropriate and informative our website follows the algorithm of extracting structured news data from various reputable sources. So you can directly collect news data in JSON/Excel-based format RESTful API.
Furthermore, to make it more convenient for you, it has classified news data into three categories. Those are breaking news API, historic news API, and news analysis. All these required resources can help you in analyzing and comparing news data sources without wasting your time. Various news contents are available on websites such as on news sites, blogs and more. Do you want to track feeds manually taking hours to fetch? No right? With a convenient filtering process, you can gather top news sources related to your industry. It is said that the quality of data matters. Your concern is our topmost priority. We track-focused news data from across online websites to blogs and newsletters from different countries and in different languages. This way we churn the data and provide you with actionable data-driven insights.
2. Monitor Competitors
To be a data-driven organization in the market almost every business has to analyze information beyond internal data sources and search for the backlinks of data provided by the technology. During previous years business decisions were taken based on instincts. Today businesses have to leverage a data-driven approach to make informed decisions to grow and to stay ahead of their competitors. Online news websites, competitor related news and product information can generate relevant insights in the market related to your industry. With Newsdata.io you can access structured news data at scale, and you can analyze and compare the data by applying various machine learning-based analysis techniques to get relevant information.
With Newsdata.io scrape all the archived news data stored for the past 2 years from 20,000 sources. With a user-friendly news API get all the relevant information related to your industry with the help of keyword research and various easy-to-use filters. We provide our users with comprehensive coverage of news sources from across the world. So businesses or even individuals can track and analyze relevant information both in real-time or from historical news archives. Provide valuable information to the data analysts of your organization so they can find out the true story behind the headlines.
3. Monitor Brand Reputation
When your company is dealing with news monitoring services, you should know that your clients are expecting to provide comprehensive coverage in real-time. As you’re spending extra pay to see you on top of all the news stories, and trends related to your industry. With Newsdata.io’s news analysis tool, you can detect the intent behind collected data, so you can differentiate and get better search results. Our in-house developers are regularly working on improving the quality of news sources. Thus we can reach you all by becoming your get-to-go news tracking and analysis partner.
You don’t have to think about crawling, parsing, and scraping because we already have the solution for it. We provide parsed data that is easy to read, and you can also extract the data in JSON format with ease. Take a demo visiting our website and analyze the working of news API with simple to use patterns instructed in the documentation. Get valuable news data insights and enhance productivity of your business from our tools. As mentioned above, your concern matters to us.
Once you get a clear understanding of applications of news API. Knowing how these elements can make you choose the right news source. The next step is to know what features a news API should provide that can help you in the long run.
Features of Newsdata.io
Have you cross-checked hundreds of news API and now you’re confused in finding one for yourself? I suggest you visit our Newsdata.io website that is the most frequently searched news API. Our news API provides customers with real-time access to blog articles, live news headlines from across 88 countries. Clients can collect data from over 5000 news sources to search for top headlines, trends, breaking news, and historical news data. With easy filtration mode, you can selectively choose relevant news articles related to your business, brand, or product.
You can test the functionality of the tool with the free plan that includes 500 API calls per day and fetches up to 10 articles per request. For commercial purposes, you can get a paid plan that includes 300,000 API calls and fetches up to 50 articles per request. Unlock the below-mentioned attributes to get valuable insights from the desired news API.
1. Breaking News API
Choose a news API that accesses real-time news data from all around the world. So you can easily filter out from given categories and get suitable results. For instance, you can select your preferred language and country, eventually, it will show you with respective search results/news data.
2. Historical News API
A news API becomes more beneficial when it records existing news, headlines, topics, and relevant keywords. With newsdata.io you can collect the database of 20,000 news sources stored within the past 2 years covering 88 countries.
3. News Analysis API
Consider buying a news API that provides valuable insights from evaluating real-time and archived news sources in large volumes. As a result, generating data-driven decision-making for the industry.
The news analysis model is incomplete without its main segments. Let’s briefly review each of them.
1. Topic labeling
As easily understood by the term, topic labeling refers to when a portion of the information is extracted and categorized under intent, topic, query. For example, “Shriram Automall India Limited is hiring for the Accounts Department.” Here the topic label shows that it is related to the Accounting and Finance industry. With this technique, businesses can smoothly detect documents classified based on different departments.
2. Sentiment Analysis
Another leading component yet simple to observe is sentiment analysis that is the process of analyzing and categorizing the piece of text to know if it’s a positive, negative, or neutral statement. For example, “My experience so far has been fantastic.” This is a positive view. This method helps in managing brand reputation, analyzing social media conversations, increasing employee productivity, and increasing customer satisfaction.
3. Emotion analysis
This technique is majorly used to analyze emotions within a part of the text to identify the notion of the data collected. Companies apply this method to examine and detect the difficult sentiments their customers, followers hold behind the specified statement. Let’s take a look at this sentence that says, “I’m happy to have such good friends.” It shows a happy emoji at the back of what has been said. It completely depends on the piece of text that might come out as anger, fear, happy, sad, love, neutral.
4. Intent Detection
It would have been difficult for businesses to understand their customer or follower’s intuitions behind a piece of text data. If this method would not have developed. It is a machine learning technique that identifies the customer’s purpose from the textual data pattern. Businesses can get help by understanding their customers and working on future prospects ahead of time. This process analyzes the large volumes of text data to classify under news, feedback, promotion, query, or spam. Let’s take an example to illustrate. “Coronavirus disease (COVID-19) is an infectious disease caused by a newly discovered coronavirus.” It has been detected as a part of the promotion.
These are all in-depth details on the news API. Visit our Newsdata.io website to access real-time news data, analyze news sources related to your industry. You can try our free trial session for a better understanding of the concepts as mentioned. Purchase as you go along with your projects. We provide high-end datasets that might be useful for your business. I expect this at-length extract to be of your use. I will be back with more interesting information on the news API. Stay tuned!