{"id":510,"date":"2022-03-24T06:06:52","date_gmt":"2022-03-24T06:06:52","guid":{"rendered":"https:\/\/newsdata.io\/blog\/?p=510"},"modified":"2026-10-28T13:49:37","modified_gmt":"2026-10-28T08:19:37","slug":"how-news-data-from-newsdata-io-news-api-improves-sales-intelligence","status":"publish","type":"post","link":"https:\/\/newsdata.io\/blog\/how-news-data-from-newsdata-io-news-api-improves-sales-intelligence\/","title":{"rendered":"Sales Intelligence With a News API: Track Buying Signals"},"content":{"rendered":"[vc_row type=&#8221;in_container&#8221; full_screen_row_position=&#8221;middle&#8221; column_margin=&#8221;default&#8221; column_direction=&#8221;default&#8221; column_direction_tablet=&#8221;default&#8221; column_direction_phone=&#8221;default&#8221; scene_position=&#8221;center&#8221; text_color=&#8221;dark&#8221; text_align=&#8221;left&#8221; row_border_radius=&#8221;none&#8221; row_border_radius_applies=&#8221;bg&#8221; overflow=&#8221;visible&#8221; overlay_strength=&#8221;0.3&#8243; gradient_direction=&#8221;left_to_right&#8221; shape_divider_position=&#8221;bottom&#8221; bg_image_animation=&#8221;none&#8221;][vc_column column_padding=&#8221;no-extra-padding&#8221; column_padding_tablet=&#8221;inherit&#8221; column_padding_phone=&#8221;inherit&#8221; column_padding_position=&#8221;all&#8221; bottom_margin=&#8221;220&#8243; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; sticky_content=&#8221;true&#8221; sticky_content_functionality=&#8221;js&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;1\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;default&#8221; gradient_type=&#8221;default&#8221; offset=&#8221;vc_hidden-sm vc_hidden-xs&#8221;][\/vc_column][vc_column right_padding_desktop=&#8221;40&#8243; right_padding_tablet=&#8221;0&#8243; right_padding_phone=&#8221;0&#8243; top_margin=&#8221;-240&#8243; top_margin_tablet=&#8221;-180&#8243; top_margin_phone=&#8221;-130&#8243; column_element_direction_desktop=&#8221;default&#8221; column_element_spacing=&#8221;default&#8221; desktop_text_alignment=&#8221;default&#8221; tablet_text_alignment=&#8221;default&#8221; phone_text_alignment=&#8221;default&#8221; background_color_opacity=&#8221;1&#8243; background_hover_color_opacity=&#8221;1&#8243; column_backdrop_filter=&#8221;none&#8221; column_shadow=&#8221;none&#8221; column_border_radius=&#8221;none&#8221; column_link_target=&#8221;_self&#8221; column_position=&#8221;default&#8221; el_class=&#8221;text_block_wrapper&#8221; gradient_direction=&#8221;left_to_right&#8221; overlay_strength=&#8221;0.3&#8243; width=&#8221;3\/4&#8243; tablet_width_inherit=&#8221;default&#8221; animation_type=&#8221;default&#8221; bg_image_animation=&#8221;none&#8221; border_type=&#8221;simple&#8221; column_border_width=&#8221;none&#8221; column_border_style=&#8221;solid&#8221; column_padding_type=&#8221;advanced&#8221; gradient_type=&#8221;default&#8221; offset=&#8221;vc_col-lg-9 vc_col-md-12&#8243;][image_with_animation image_url=&#8221;515&#8243; image_size=&#8221;full&#8221; animation_type=&#8221;entrance&#8221; animation=&#8221;None&#8221; animation_movement_type=&#8221;transform_y&#8221; hover_animation=&#8221;none&#8221; alignment=&#8221;&#8221; border_radius=&#8221;none&#8221; box_shadow=&#8221;none&#8221; image_loading=&#8221;default&#8221; max_width=&#8221;100%&#8221; max_width_mobile=&#8221;default&#8221; margin_bottom=&#8221;20&#8243;][vc_column_text]\r\n<p>Sales intelligence is an innovative technology solution that provides the collection of prospect data and insights to the sales team to discover, analyze and better understand their outlook and track critical buying signals.<\/p>\r\n\r\n<p>Sales intelligence provides a huge amount of diverse information and unique insight into customer buying patterns.<\/p>\r\n\r\n<p>It helps salespeople identify the possible opportunities that can elude competitors and analyze accurate improvement of quality and quantity. As salespeople spend a majority of time researching if they are able to fulfill the requirements of their ideal customer profile or not. And if they are, then they determine if these customers will make a purchase, and if it is worth putting time and energy into making them customers.<\/p>\r\n\r\n<h3><strong>Benefits Of Sales Intelligence\u00a0<\/strong><\/h3>\r\n<ul>\r\n<li>Better and more accurate data<\/li>\r\n<li>Faster and predictable prospecting<\/li>\r\n<li>Easier customer identification<\/li>\r\n<li>Visibility of customer intent<\/li>\r\n<li>Accelerated sales cycles<\/li>\r\n<\/ul>\r\n<h3><strong>How To Use Sales Intelligence<\/strong><\/h3>\r\n<ul>\r\n<li>Think strategically<\/li>\r\n<li>Search for opportunities<\/li>\r\n<li>Be careful about what you share<\/li>\r\n<li>Focus on what matters<\/li>\r\n<\/ul>\r\n<p>To access dashboards for every sales professional about news and events of any organisation or individual without the requirement of human intervention, <strong>we need a tool or a platform, and this, essentially, is what <a href=\"https:\/\/newsdata.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">Newsdata.io News API<\/a> was built for.<\/strong><\/p>\r\n<!-- \/wp:paragraph -->\r\n<p>&nbsp;<\/p>\r\n<!-- wp:image {\"align\":\"center\",\"id\":491,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\r\n<div class=\"wp-block-image\">\u00a0<\/div>\r\n<h2><strong>News Signals Sales Teams Should Track<\/strong><\/h2>\r\n<table>\r\n<tbody>\r\n<tr>\r\n<td>\r\n<p><b>News signal<\/b><\/p>\r\n<\/td>\r\n<td>\r\n<p><b>What it can mean<\/b><\/p>\r\n<\/td>\r\n<td>\r\n<p><b>How a rep can act<\/b><\/p>\r\n<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>\r\n<p><span style=\"font-weight: 400\">Funding round<\/span><\/p>\r\n<\/td>\r\n<td>\r\n<p><span style=\"font-weight: 400\">New budget and growth plans<\/span><\/p>\r\n<\/td>\r\n<td>\r\n<p><span style=\"font-weight: 400\">Tie your message to their growth plans<\/span><\/p>\r\n<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>\r\n<p><span style=\"font-weight: 400\">Leadership change<\/span><\/p>\r\n<\/td>\r\n<td>\r\n<p><span style=\"font-weight: 400\">A new decision-maker may review tools and vendors<\/span><\/p>\r\n<\/td>\r\n<td>\r\n<p><span style=\"font-weight: 400\">Reach out early, while priorities are being set<\/span><\/p>\r\n<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>\r\n<p><span style=\"font-weight: 400\">Expansion or new office<\/span><\/p>\r\n<\/td>\r\n<td>\r\n<p><span style=\"font-weight: 400\">New teams, markets and needs<\/span><\/p>\r\n<\/td>\r\n<td>\r\n<p><span style=\"font-weight: 400\">Offer help with the new region or team<\/span><\/p>\r\n<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>\r\n<p><span style=\"font-weight: 400\">Product launch<\/span><\/p>\r\n<\/td>\r\n<td>\r\n<p><span style=\"font-weight: 400\">Investment in a new area<\/span><\/p>\r\n<\/td>\r\n<td>\r\n<p><span style=\"font-weight: 400\">Connect your solution to the launch<\/span><\/p>\r\n<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>\r\n<p><span style=\"font-weight: 400\">Mergers and acquisitions<\/span><\/p>\r\n<\/td>\r\n<td>\r\n<p><span style=\"font-weight: 400\">Systems and vendors often get reviewed<\/span><\/p>\r\n<\/td>\r\n<td>\r\n<p><span style=\"font-weight: 400\">Position yourself before decisions are final<\/span><\/p>\r\n<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>\r\n<p><span style=\"font-weight: 400\">Hiring surge<\/span><\/p>\r\n<\/td>\r\n<td>\r\n<p><span style=\"font-weight: 400\">Growth in a specific department<\/span><\/p>\r\n<\/td>\r\n<td>\r\n<p><span style=\"font-weight: 400\">Pitch to the team that is growing<\/span><\/p>\r\n<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>\r\n<p><span style=\"font-weight: 400\">Layoffs or restructuring<\/span><\/p>\r\n<\/td>\r\n<td>\r\n<p><span style=\"font-weight: 400\">Budgets or priorities may change<\/span><\/p>\r\n<\/td>\r\n<td>\r\n<p><span style=\"font-weight: 400\">Adjust your message or pause outreach<\/span><\/p>\r\n<\/td>\r\n<\/tr>\r\n<tr>\r\n<td>\r\n<p><span style=\"font-weight: 400\">Regulatory or legal news<\/span><\/p>\r\n<\/td>\r\n<td>\r\n<p><span style=\"font-weight: 400\">New compliance needs or risks<\/span><\/p>\r\n<\/td>\r\n<td>\r\n<p><span style=\"font-weight: 400\">Lead with how you help them stay compliant<\/span><\/p>\r\n<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<p>We have Newsdata.io that provides a news API to fetch news data from all over the world.<\/p>\r\n<!-- \/wp:paragraph -->\r\n<p><!-- wp:paragraph --><a href=\"https:\/\/newsdata.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">Newsdata.io<\/a> is a News API and a great tool to extract news data of any organisation from the web. They offer a huge amount of news data that we can access through their news API. They provide data from the past 2 years of historical and archived news data from a database of 100,000+ News sources, and you can collect the data in JSON or Excel Formats.<\/p>\r\n<p><!-- \/wp:image --><strong>Here are the products Newsdata.io offers: <\/strong><\/p>\r\n<ul>\r\n<li><a href=\"https:\/\/newsdata.io\/breaking-news-api\" target=\"_blank\" rel=\"noreferrer noopener\">Live Breaking<\/a>\u00a0\u2013 Get access to our API for live-breaking news and headlines from reputed global news sources when they are published online.<\/li>\r\n<li><a href=\"https:\/\/newsdata.io\/historical-news-api\" target=\"_blank\" rel=\"noreferrer noopener\">Historical News<\/a>\u00a0\u2013 Search existing news sources, headlines, and topics from a database of over 3000 news sources archived in the past 2 years.<\/li>\r\n<li><a href=\"https:\/\/newsdata.io\/text-analysis\" target=\"_blank\" rel=\"noreferrer noopener\">News Analysis<\/a>\u00a0\u2013 Transform massive amounts of historical and real-time news data from global news sources into game-changing insights.<\/li>\r\n<\/ul>\r\n<h3><strong>NewsData.io API Features<\/strong><\/h3>\r\n<ul>\r\n<li>Easy to Integrate<\/li>\r\n<li>100,000 News Sources<\/li>\r\n<li>206 Countries<\/li>\r\n<li>Download the Data<\/li>\r\n<li>Analyse the data<\/li>\r\n<li>99% SLA time<\/li>\r\n<li>89 Languages<\/li>\r\n<li>Excel, CSV &amp; JSON formats<\/li>\r\n<li>Develop for Free<\/li>\r\n<li><a href=\"https:\/\/newsdata.io\/google-news-api\"><span style=\"font-weight: 400\">Google News API<\/span><\/a><\/li>\r\n<li>Bing News API<\/li>\r\n<li>Yahoo News API<\/li>\r\n<li><a href=\"https:\/\/newsdata.io\/crypto-news-api\"><span style=\"font-weight: 400\">Crypto News API<\/span><\/a><\/li>\r\n<\/ul>\r\n<p><strong>Here are some widely used and known applications of Newsdata.io <\/strong><\/p>\r\n<!-- wp:image {\"align\":\"center\",\"id\":512,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} -->\r\n<div class=\"wp-block-image\">\r\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"712\" class=\"wp-image-512\" src=\"https:\/\/i0.wp.com\/newsdata.io\/blog\/wp-content\/uploads\/2022\/03\/Historical-News-API-for-past-2-years.png?resize=1024%2C712&#038;ssl=1\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/newsdata.io\/blog\/wp-content\/uploads\/2022\/03\/Historical-News-API-for-past-2-years.png?resize=1024%2C712&amp;ssl=1 1024w, https:\/\/i0.wp.com\/newsdata.io\/blog\/wp-content\/uploads\/2022\/03\/Historical-News-API-for-past-2-years.png?resize=300%2C208&amp;ssl=1 300w, https:\/\/i0.wp.com\/newsdata.io\/blog\/wp-content\/uploads\/2022\/03\/Historical-News-API-for-past-2-years.png?resize=768%2C534&amp;ssl=1 768w, https:\/\/i0.wp.com\/newsdata.io\/blog\/wp-content\/uploads\/2022\/03\/Historical-News-API-for-past-2-years.png?w=1124&amp;ssl=1 1124w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" data-recalc-dims=\"1\" \/><\/figure>\r\n<\/div>\r\n<!-- \/wp:image -->\r\n<p><!-- wp:paragraph --><strong>PR &amp; Communications<\/strong>: Analyse news sources mentioning your brand to measure the impact of your strategies applied to improve public relations.<\/p>\r\n<!-- \/wp:paragraph -->\r\n<p><!-- wp:paragraph --><strong>Crisis Management<\/strong>: Monitor news sources to assess all factors that can impact your business and be better prepared for crisis situations.<\/p>\r\n<!-- \/wp:paragraph -->\r\n<p><!-- wp:paragraph --><strong>Risk Mitigation<\/strong>: Track news mentions about your suppliers, monitor the legislative landscape, and analyse what your competitors are saying to the market.<\/p>\r\n<p><!-- \/wp:paragraph -->It helps sales leaders and individual salespeople to have both the strategic and tactical intelligence that will help them to do their job in a better way. In brief, Newsdata.io brings sales intelligence to the individuals who need it.<\/p>\r\n[\/vc_column_text][vc_column_text]\r\n<h2><b>Frequently Asked Questions<\/b><\/h2>\r\n<h3><b>What is sales intelligence?<\/b><\/h3>\r\n<p><span style=\"font-weight: 400\">Sales intelligence is the use of prospect and account data to help sales teams find leads, understand buyer needs and spot the right moment to reach out.<\/span><\/p>\r\n<h3><b>How does a news API help sales teams?<\/b><\/h3>\r\n<p><span style=\"font-weight: 400\">A news API automatically collects news about companies you care about, so your team sees events like funding, leadership changes and expansions without searching manually.<\/span><\/p>\r\n<h3><b>Can a news API be used for lead generation?<\/b><\/h3>\r\n<p><span style=\"font-weight: 400\">Yes. News events often show that a company is growing or changing, which can reveal new leads and give reps a relevant reason to reach out.<\/span><\/p>\r\n<h3><b>How do I track a company&#8217;s news with an API?<\/b><\/h3>\r\n<p><span style=\"font-weight: 400\">Use the company name as the search query in the API request, then filter by country or language to keep results relevant.<\/span><\/p>\r\n<h3><b>Does NewsData.io offer a free plan?<\/b><\/h3>\r\n<p><span style=\"font-weight: 400\">Yes, NewsData.io offers a free plan that you can use to test the API. See the<\/span><strong><a href=\"https:\/\/newsdata.io\/pricing\"> pricing page<\/a><\/strong><span style=\"font-weight: 400\"> for current plan details.<\/span><\/p>\r\n<h3><b>Can I get historical news about a company?<\/b><\/h3>\r\n<p><span style=\"font-weight: 400\">Yes. The<\/span><strong><a href=\"https:\/\/newsdata.io\/historical-news-api\"> Historical News API<\/a><\/strong><span style=\"font-weight: 400\"> gives access to archived news, which helps you research how an account has appeared in the news over time.<\/span><\/p>\r\n[\/vc_column_text][\/vc_column][\/vc_row]","protected":false},"excerpt":{"rendered":"<p>know How News Data From Newsdata.io News API Improves Sales Intelligence. what is sales intelligence?<\/p>\n","protected":false},"author":18,"featured_media":515,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[12,16,3,19],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sales Intelligence With a News API: Track Buying Signals - Newsdata.io - Stay Updated with the Latest News API Trends<\/title>\n<meta name=\"description\" content=\"Learn how sales teams use a news API to track funding, leadership and expansion news and time their outreach with NewsData.io.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsdata.io\/blog\/how-news-data-from-newsdata-io-news-api-improves-sales-intelligence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sales Intelligence With a News API: Track Buying Signals - 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